This new South African McDonald’s Ad was meant to be touching.
A feel-good kind of ad to make you feel all warm and fuzzy about eating McDonald’s food. Unfortunately, they went about it in a not so tasteful way.
Everybody Has Got Something to Give
According to the ad agency:
“Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald’s TVC for 2012/13 by some of the top McDonald’s Creative Directors from around the world.”
There’s a number of things that are going on with this ad that make feel uncomfortable.
- Using the marginalized people of society to sell a product–what has McDonald’s done for these people? (Maybe a lot, I don’t know.)
- Over simplification of “happiness”
What do you think?
I’m not lovin’ it.